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You should also define your marketing goals and use this plan to achieve them. In this guide, you’ll learn everything you need to know about properly marketing your law firm—from SEO to networking and everything in between. This guide will help you understand key law firm marketing terms, steps to take to start building your marketing plan, and how to measure your efforts. Plus, you’ll learn helpful stats to inform your marketing choices, best practices and industry insights, and the best law firm marketing technology and tools to use. Most law firms use a combination of traditional and digital marketing strategies to have wide coverage.
- But solos still lag far behind firms of other sizes; only 59% of solos have a firm website, while over 95% of respondents in all other firm sizes report having a firm website.
- Sales-qualified leads are generally identified when a prospect speaks to someone in your firm and confirms that they are interested in hiring your legal services.
- It’s worth spending time to answer the questions that your audience is asking so that you increase the chance of appearing in the prime real estate at the top of the Google SERP.
- Volunteer for community events or sponsor fundraising efforts, then make sure to spread the word through fun posts on social media.
- Educational videos are for informational purposes and do not require such a polished approach.
To understand what’s ahead, it’s important first to understand how legal marketing began. I’ve said it before, but if a picture is worth a thousand words, how many is a video worth? Show your clients who you really are by creating helpful content in the form of “how-to” videos.
When it comes to putting your law firm’s marketing plan to paper, keep in mind that you’ll likely have more success if you keep it concise. It is important to take time for marketing, but it is equally important to make your marketing efforts worth the time. Consult marketing professionals to develop a plan geared to succeed with your firm in your unique market. With a little planning, law firm marketing can pay off in a big way. If you have completed steps 1-6, then the house is clean, beverages are chilling and appetizers are on the table. You do this by creating highly targeted and effective PPC campaigns.
For example, if you’re a divorce attorney, you likely know the age of your average client. This might dictate what social media applications you should use to connect with them. Once you’ve created your law firm marketing budget, it’s important to stay within its limits. In the end, getting more cases won’t help your firm grow if you’re not watching the bottom line.
Related Practices & Jurisdictions
Law firm marketing and public relations professionals Gina Rubel and Jennifer Simpson Carr named among top 100 experts worldwide. Once you start getting impressions and clicks on your ads, track each lead’s quality. On The Map Marketing provides a “Notes” column to our clients for providing feedback on every incoming prospect. For improving organic local rankings, you’ll need to focus on creating location pages as they are important for your local SEO. These pages are dedicated pages for the location and practice area your business serves.
Checklists A good checklist can be your guide as you implement new digital marketing strategies. Firms need to find the right technology platforms to capture the firm experience, handle customer relationship management and track pitches. The entire process of producing pitches and RFPs is shifting toward automation so lawyers can instantly find the right combination of materials and information to put in front of the prospective client.
Remarketing your Law Firm
Your brand should also be reflected in the elements on your website and all other forms of digital marketing. No two law practices are exactly alike, but every attorney needs new clients. Fortunately, our lawyer marketing experts know more about reaching legal consumers. We customize our legal marketing services to address your business goals and your next clients’ needs. Ahrefs is an amazing tool for competitor link profile research, especially for the law firm and attorney SEO.
White & Case is a global law firm with a common mission and shared values. At the same time, each of our local offices offers a unique profile of practices and industry concentrations, and mix of global and local client matters. White & Case is an international law firm with a common mission and shared values. Each of our local offices offers you a unique profile of industry practices and a mix of global and local client matters. To review our application process, training programs and available positions, click on the location https://price-law-firm.com that interests you. Unlike other legal marketing firms, we’re a small operation that offers our clients the service and attention they deserve.
You can never overestimate the value of good-ol’ conversation when marketing your business. Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads are all examples of PPC avenues. Here, you can “bid” on certain keywords and/or audiences in order to reach potential clients for an array of queries. With social advertising, your targeting is further informed by user interests and user behavior.